Funky but Phresh, we take pride in reinventing conventional daywear by fusing the fine arts with fashion, through concepts of deconstruction & through surface treatments & embellishment.

Fashion is PAYNE was established by Jeremy PAYNE in 2011 as a womenswear and menswear brand creating clothing and accessories geared towards the urban-islander.
Our style is brief; clean contemporary cuts with attention to detail and surface embellishment contrasted with a laid back simplicity and comfort that comes from minimalism. There's an indulgence in finding ways to fuse the fine arts with fashion as the brand evolves each season.
We take pride in creating original garments that satisfy our customers' needs whilst staying true to our aesthetic.
The PAYNE guy & gal are fashion forward travelers who desire elements of style for personal expression & comfort for functionality
Jeremy Payne is a multidisciplinary artist and designer. His background is rooted in Fine Arts and extensions into the fields of Fashion Design, Styling, Make-up Artistry & Photography. He spends his days exploring all the creative fields, finding ways to have one influence on the other.
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